I’ve Been in Your Shoes~Now Let Me Guide the Way!

Strategic Advisor | Creative Marketer | Skilled Negotiator | Trusted Real Estate Consultant

Buying or selling a home is more than a transaction—it is a major life decision. Having personally experienced numerous moves across the country as a buyer, seller, renter, wife, and mother, I understand both the excitement and uncertainty that can accompany the real estate process. I have been in your shoes, and I use that firsthand experience to make your journey more organized, less stressful, and even a little more enjoyable.

As a REALTOR® and Associate Broker with Coldwell Banker Realty, I provide experienced, high-touch representation to buyers, sellers, luxury clients, and families relocating throughout the Phoenix and Scottsdale metropolitan areas. My approach combines personalized service, strategic marketing, skilled negotiation, and clear communication from our first conversation through closing—and beyond.

For sellers, I develop a customized strategy designed to showcase each home at its very best. This may include pricing guidance, soft staging, professional photography, video and digital marketing, social media exposure, broker outreach, and thoughtfully planned open houses. My goal is to create a distinctive presentation that attracts qualified buyers and positions the property to achieve the strongest possible result.

For buyers and relocation clients, I provide much more than a list of available homes. I help clients understand communities, evaluate property values, recognize potential concerns, compare opportunities, and negotiate confidently. Having relocated many times myself, I understand that choosing a home also means choosing a lifestyle, neighborhood, and community.

Before entering real estate, I built a successful career in marketing, management, customer service, training, and business development. After earning my Bachelor of Science in Business Administration from Pepperdine University, I worked with Nissan Motor Corporation, coordinating automotive events across the country and facilitating dealership training in customer satisfaction and negotiation. I later served as an Assistant Branch Manager with Wells Fargo and helped two start-up companies establish strong foundations for growth.

These experiences continue to shape the way I serve my real estate clients today. I understand how to market effectively, communicate professionally, solve problems calmly, and negotiate strategically. Most importantly, I believe every client deserves attentive service, honest guidance, and an advocate who treats their goals as a priority.

Whether you are preparing to sell a luxury property, purchasing your first home, relocating to Arizona, downsizing, or beginning your next chapter, I am here to provide the experience, strategy, and personal attention you deserve.

I have been in your shoes—and I would be honored to help you take your next step.

Education and Professional Training

• Bachelor of Science in Business Administration, Pepperdine University
• Business Management and Marketing
• Wells Fargo Management Training
• Nissan Motor Corporation Customer First Training
• Professional Negotiation Training
• Toastmasters Communication and Leadership Training

Areas of Expertise

• Residential and Luxury Real Estate
• Buyer and Seller Representation
• Relocation Services
• Strategic Property Marketing
• Pricing and Market Positioning
• Contract Negotiation
• Soft Staging and Property Preparation
• Client Service and Transaction Management

Community Involvement

Susan has supported local schools, community organizations, charitable causes, and civic programs, including PTA leadership, school booster organizations, the Leukemia Foundation, Susan G. Komen Race for the Cure, and City of Scottsdale initiatives.

Communities Served

Scottsdale | Paradise Valley | Phoenix | Fountain Hills | Carefree | Cave Creek | Mesa | Chandler | Gilbert | Peoria | Glendale

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Your Trusted Advisor

Results driven sales marketing executive with years of experience managing and executing sales and marketing strategies. Graduated on a full basketball scholarship, her dedication, hard-work, and commitment is superior to her competition.

Leveraging her success in the corporate world, Lani's expertise is in sales, marketing, and contract negotiations. Lani has developed in-depth marketing strategies using the latest technology and social media that is unmatched among her peers. A multi-faceted real estate professional, Lani has proven herself as a top producing agent in both Arizona and Texas markets respectively. 

International Diamond Society 2022-2025

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